2019
CONCEPTS

Subsero: Semler Gruppen – VW ID.3

Internship

Communication design is a mixed discipline between design and
information-development which is concerned with how media intervention
such as printed, crafted, electronic media or presentations communicate
with people.

Besøg Subsero

Communication design is a mixed discipline between design and
information-development which is concerned with how media intervention
such as printed, crafted, electronic media or presentations communicate
with people.

Communication design is a mixed discipline between design and
information-development which is concerned with how media intervention
such as printed, crafted, electronic media or presentations communicate
with people.

Problemområde

Udfordringen med at blive Danmarks førende elbils forhandlere er, at Volkswagen ikke er i ”top-of-mind” hos forbrugerne, når der tales om elbiler. Det er derimod elbil giganten Tesla. Opfattelsen af elbiler er farvet negativt grundet fejl og mangler på elbilerne hos de første prototyper, der blev udviklet, men disse fejl og mangler er der rettet op på i de nye Volkewagen modeller, der lanceres.

Formål & Hypoteser

Udviklingen af denne forretningsmodel vil tage udgangspunkt i følgende hypoteser:

  • En digital platform med fokus på objektiv information og benchmarking i forhold til elbiler er fremtidens løsning, for at kunne bringe en distributør som Semler i den ønskede førerposition med hensyn til salg af elbiler.
  • Forbrugerens valg af elbil fra en given distributør er betinget af at bilmærket har opnået status som ‘top-of-mind’.
  • En digitale brugergrænseflade løsning, der leverer koblingen til fysisk hjemme afprøvning af bilen, er en forudsætning for at fremme selve købsprocessen.

Problemformulering

Hvordan kan Semler via en ny digital forretningsmodel forbedre den nuværende købsproces og skabe en ny brugergrænseflade, og på denne måde gøre Volkswagen I.D. til ‘folkets bil’?

Section No. 1

Communication design is a mixed discipline between design and
information-development which is concerned with how media intervention
such as printed, crafted, electronic media or presentations communicate
with people.

Semler VW ID3 Steps
Section No. 1

Solid Design For Business

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

Section No. 2

With looks to kill competition

Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli.

What We Delivered

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies